Lowe’s Small Project Bay Launch
Partnered with Brand and Channel to develop product messaging, training documents, website assets, marketing communication and training tools for the launch.
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Expansive Product Assortment
Four new small can programs, which includes 13 skus, were taken through the Stage Gate commercialization process. White Wash, Glitter Finish, Brilliant Metallic Paint and Chalky Finish packaged colors and tint bases.
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Dedicated Store Placement
The Krylon launch in the Small Project bay brought in an incremental $10MM. This win expanded the Krylon brand and earned us additional placement of several Chalky aerosols.