Career Profile
Marketing professional with 10+ years’ experience in B2B & B2C: Innovative product development from concept to shelf and managing product portfolios. Strong project management experience with the capacity to direct multiple projects at one time with varying levels of complexity and deliverables. Exceptional leadership skills with the ability to mobilize a team to achieve organizational goals.
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July 2011 – May 2012
Assistant Brand Manager – Sikkens®, Flood®, Synteko®
Assisted in day-to-day marketing activities for three wood care brands across multiple channels, revenue exceeding $70MM annually.
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May 2012 – May 2014
Associate Brand Manager – Goo Gone® & Natural Magic®
Supported Brand Manager with annual market planning and execution for consumer brands sold through major home centers, mass merchants, grocery, hardware, drug & specialty stores that covered over $18.5MM in sales.
• Analyzed market trends to grow & expand product lines with the launch of 8 new products that generated an increase of $1.6MM in sales within one year
• Launched seasonal product display at Walmart generating $600K in additional sales
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May 2014 - Present
Senior Product Manager - Innovation
Responsible for driving innovation and profitable gallon growth across the architectural product portfolio for PSG, North America.
• Envision, design, and drive long-term strategies, framework and implementation plans for growth pipeline
• Identify opportunities through voice of customer for new products, portfolio optimization and sku rationalization
Senior Product Manager -Krylon Retail & Industrial
Executed organizational strategies accounting for $287MM in sales for our aerosol and bulk paint programs within Krylon Retail & Industrial.
• Cultivated and positively promoted a team of 6 employees through consistent feedback, performance tracking and career development
• Developed and maintained a strategic 5-year product roadmap across the business’ main product categories and communicated to Marketing leadership and cross-functional teams
Product Manager - Krylon Retail
Drove several key product initiatives and led the execution of business plans, product roadmaps, sku rationalization and market analysis for a breadth of products that attribute to $85MM in annual sales.
• Partnered with Brand and Channel to develop product messaging, training and website assets, marketing communication and training tools for the Lowe’s Small Project Bay launch ($10MM in incremental sales)
Product Manager
Managed multiple portfolios accounting for $56MM in sales focusing on incremental growth, efficiency, and profitability
• Collaborated in identifying a breakthrough innovative solution for the Locating industry that addresses disposal, paint waste and a way to maintain end-user efficiencies
Assistant/Associate Product Manager
• Managed and executed a reformulation project for the marking paint line, resulting in $2MM in savings